When several Queensland-based credit unions merged to become a bank, they wanted to create a special campaign that launched their new brand to Queenslanders.

Queensland Country Bank and Health Fund make dreams happen. That’s why all profits go to members and not their own pockets. Whether you are imagining extra room for your new family, some hotter wheels or getting back on the footy field… with Queensland Country, you can imagine more.

The campaign launched in conjunction with the opening of the new Queensland Country Bank Stadium in Townsville. It ran across TV, radio, OOH, print and digital. We also adapted the assets to create sub-campaigns for home loans and Queensland Country Health Fund.