Trustee and guardian

PROJECT ROLE Strategic Planner
HEAD OF STRATEGY Gerry Cyron
CREATIVE DIRECTOR Wellison D’Assuncao
AGENCY LOUD
CLIENT NSW Trustee and Guardian

NSW Trustee and Guardian wanted to become the first choice trustee for the people of NSW, however despite having high awareness, the majority of NSW residents used a solicitor for their will-making, power of attorney and executor services. 

Strategy

Whilst solicitors come and go, NSW Trustee and Guardian will always be around — they are the largest Will-maker in NSW with over 100 years experience.

This offers the security that NSW residents need in making sure their wishes are met. As a trusted alternative, Trustee and Guardian have 100 years worth of expertise, prepared to tackle any will no matter how big or small. Flexible consultation with the ability to meet face-to-face or begin a will online means that it's easier than ever to get the process started with NSW Trustee and Guardian. All residents have to do is let NSW’s largest Will-maker take care of their wishes.