*Terms and Kinder Conditions Apply
PROJECT ROLE Copywriter
CREATIVE DIRECTOR Wellison D’Assuncao
ART DIRECTOR Emma Frizzell
CLIENT Ad Standards
PRODUCTION New Film Media
DIRECTOR Aimee-Lee Curran
SOUND DESIGN Uncanny Valley
RADIO PRODUCTION 20 Below
Advertising has the power to shape our world. So what if we made it a little kinder? To raise awareness of the issues covered by advertising codes and break the industry perception that they are “creativity killers”, we created a campaign for Ad Standards that encouraged all advertisers to create kinder.
*Terms and kinder conditions apply asks the public to nominate kinder ads – those that are leading the way to create positive social change. With attention-grabbing copy and bold visuals, we highlighted the issues Australians care about to generate discussion about how together, we can all exceed the standards.
The campaign ran across TV, radio, OOH and print media.