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Telstra RUOK? Phone

Up on the wall for AWARD School 2018.

For the AWARD strategy brief, I challenged myself to put Telstra’s public payphones to good use.

With 1 in 5 Aussies experiencing a mental health issue in any given year, we need to get the country talking honestly to each other.

That’s why we’ll turn every Telstra payphone into an RUOK? Phone — a free booth where you can talk to anyone in Australia. All you have to do is pick up the phone and you’ll be connected to an Aussie in another booth.