Queensland Country Credit Union

PROJECT ROLE Strategic Planner
HEAD OF STRATEGY Gerry Cyron
CREATIVE DIRECTOR Wellison D’Assuncao
AGENCY LOUD
CLIENT Queensland Country Credit Union

To attract new and existing customers to take out a home loan, personal loan or credit card with Queensland Country Credit Union, we needed to create an overarching lending brand platform that could then be switched on at different times of the year with different retail offerings.

Strategy

Whilst tighter lending criteria could be seen as a negative against credit unions, we turned this into a positive. Queensland Country always put people above profit — they don’t up-sell Queenslanders to bigger loans or credit cards like the big 4. They don’t have 95% loans and have never repossessed a home. Instead they truly get to know their customers — nothing scripted, every conversation genuine — and help them achieve their goals sustainably. Queensland Country are your mate in securing a loan. No lofty, unachievable promises. Just honest loans for honest people.