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Long WALK TO TREATMENT

PROJECT ROLE Creative, Copywriter
CREATIVE DIRECTOR Wellison D’Assuncao
ART DIRECTOR Emma Frizzell
AGENCY LOUD
CLIENT Uniting

It would take 500,000 steps to walk from Dubbo to Sydney, the distance a person in regional New South Wales may travel just to reach the drug treatment they need. Step by step, Uniting and their supporters walked from Dubbo to Sydney in the footsteps to deliver a policy document to politicians that called for better drug treatment in Australia.

To bring this to life, we called for all Australians to draw the line on drug policy and add their signature to support the cause. They could draw their signature on the website, which then appeared in social posts, custom posters and hand-delivered as a 3D print to policymakers. Key supporters included Sir Richard Branson, Dr Khalid Tinasti (the Executive Secretary of the Global Commission on Drug Policy), and Dr Marianne Jauncey.