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Fair Treatment Brand

PROJECT ROLE Creative, Copywriter
CREATIVE DIRECTOR Wellison D’Assuncao
ART DIRECTOR Emma Frizzell
AGENCY LOUD
CLIENT Uniting
3D DESIGN + ANIMATION Cream Electric Art
SOUND Uncanny Valley

Fair Treatment is an advocacy campaign from Uniting that seeks to create a world where no one dies or is harmed from drug use and people are not penalised for being unwell. It aims to reform drug policy in Australia based on facts and not fear, treating drug dependancy as a health issue rather than a criminal one.

The campaign shatters the War on Drugs and from the broken pieces creates a new path for drug policy. It is a courageous movement that reaches out with help and not handcuffs, so that everyone can receive fair treatment.