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Fair Treatment

PROJECT ROLE Creative, Copywriter
CREATIVE DIRECTOR Wellison D’Assuncao
ART DIRECTOR Emma Frizzell
AGENCY LOUD
CLIENT Uniting
3D DESIGN + ANIMATION Cream Electric Art
SOUND Uncanny Valley

Fair Treatment is an advocacy campaign from Uniting, seeking to create a world where no one dies or is harmed from drug use, and people are not penalised for being unwell. It aims to reform drug policy in Australia based on facts and not fear, treating drug dependancy as a health issue rather than a criminal one.

We were responsible for the conceptual and visual development of the campaign, which shatters the War on Drugs and from the broken pieces creates a new, fairer path for drug policy.