Cartoon Network

PROJECT ROLE Social Strategist, Social Copywriter, Content Creator, PR and Events
AGENCY eckfactor
CLIENT Turner Broadcasting

I created, executed, and managed the digital and social media pages for Cartoon Network ANZ and Cartoon Network Asia. As part of an overarching strategy to increase follower count, post reach and engagement, we created a diverse range of post types, interactive materials and downloads aimed at the 10-15 year old age range.

I also worked on global campaigns including the #SeenMrBean kids party (which reached over 100,000 Sydney parents) and the launch of the brand new Powerpuff Girls (which reached over 1,239,930 Australian mums and kids). 

Results

The page saw an increase of over 200K followers across a 6 month period. Individuals posts got over 5.5K likes and top performing posts saw a reach of over 1.2 million.

We also successfully launched numerous new TV show offerings such as Powerpuff Girls, We Bare Bears, Mr Bean and Adventure Time specials. 

I additionally created, executed, and managed the digital and social media strategies for other APAC Turner Broadcasting channels, including Warner TV and Toonami.