TikTok Young Lions Finalist 2022

Open to creative professionals at the start of their career from right across the world, the Young Lions competition sets a creative challenge in five categories – Media, Digital, Film, Marketing and Design. Along with my fantastic colleague Sophie Adams, we entered the Digital category and were proud to be one of five Australian finalists. You can read about it here.

Our brief was to launch a TikTok-first campaign that creates a movement and transcends the platform by encouraging Australian society to value and recognise Aboriginal and Torres Strait Islander Peoples’ cultures and heritage as a proud part of a shared, national identity. Check out our entry below.