The local are in charge at IGA.
One of the many special things about IGA is that shoppers play a big role in shaping their local grocery store. That’s because every IGA is family-owned, so they can personalise their store to best cater for their friends and neighbours. We used this insight for a national brand campaign that showed just how IGA really is the place where locals matter – from every person to pup.
Credits
My Role Copywriter
Creative Director Christian Finucane
Creative Director Jon Skinner
Senior Art Director Simone Parravicini
Agency The Core Agency
Client IGA Australia
Production Exit
Director Mike Oldershaw
Post Production Vandal
Music & Sound Design Rumble